The Show About Why They Do It

Masters On The Grid.

Behind every masters HYROX athlete is a reason.
Something they're proving, rebuilding, reclaiming, or chasing. This show finds that reason — and gives it the conversation it deserves.

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Countdown · HYROX Dallas
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Nov 18, 2026 · 60–64 Open Division

Why This Show Exists

The gap nobody filled

Most HYROX athletes aren't chasing podiums.
They're chasing something harder to name.

Nobody was asking them about it.

The 54-year-old who signed up after her kids left home. The 61-year-old who needed a goal after his health scare. The 47-year-old who found the only community that doesn't treat him like he's past it. These are the real stories of masters HYROX — and they exist in every age bracket, at every finish time. Masters on the Grid is the show that goes looking for them.

400K+
HYROX competitors worldwide · 2025From 600 athletes in 2017. Masters divisions are the fastest growing segment inside that curve.
8
Masters age brackets · 35 through 70+Every one seriously competitive. Every one with stories that have never been told on camera.
0
Shows built for masters HYROX athletesNot one. No long-form interviews. No human stories. Just a line in the results. Until now.
HYROX global participant growth · 2018–2025

Masters divisions are the fastest growing segment inside this curve — and the most underserved by media.

What the Show Is

Four things · All connected
01 — The Stories
Why they do it.
In their own words.

Long-form conversations with masters HYROX athletes from every age bracket and every finish time. Not just the podium finishers — the first-timers, the comebacks, the people who found something here they couldn't find anywhere else. The reason behind the race is always more interesting than the result.

02 — The People
Competitors treated
like competitors.

Masters athletes don't want to be called inspiring for still showing up. They want to be taken seriously. Every guest gets the same depth of conversation you'd give an elite athlete — because the commitment is the same, even if the finish time isn't.

03 — The Race
Event coverage with
context that matters.

Race recaps and age group data from every major HYROX event — but always anchored in the human story. What did it take to be standing at that start line. What happened in the months before. The numbers mean more when you know the person behind them.

04 — The Science
Training built for
the body you're in.

What actually changes in your physiology at 40, 50, and 60 — and what the evidence says to do about it. Specific, honest, and respectful of your intelligence. Not generic fitness content renamed for older people.

Every Division

35–39 through 70+

Every age bracket has its own story. Masters on the Grid covers all of them — men and women, every division treated as the serious sport it is.

35–39
Masters entry
40–44
Masters
45–49
Masters
50–54
Masters
55–59
Masters
60–64
Host division
65–69
Masters
70+
Masters

Pro division note: HYROX Pro runs through 55–59. Athletes 60+ compete Open and qualify for Worlds through Open. Masters on the Grid covers all of it.

The Host

One of them. Not covering them.
RD
Rob Davis
Host · Masters on the Grid
Age63
Division60–64 Open
Target RaceDallas · Nov '26
TargetWorlds 2027
BackgroundCrossFit · Builder
Content10+ Years Pro

I built one of the largest CrossFit facilities in the world. I know what happens when you build a community around serious physical challenge — the real stories are almost never about the workouts. They're about what people are working through, working toward, working out of themselves. HYROX is no different.

At 63, I'm training for the 60–64 Open division at HYROX Dallas, November 2026, with HYROX Worlds 2027 as the target. I'm not covering this sport from the outside. I'm asking the same questions my guests are living — what drives you to keep doing this, what has it given you, what has it cost you, what would you lose if you stopped.

That's not a journalist's question. That's one competitor asking another. And it's the only reason the conversations on this show go where they do.

Masters on the Grid is built to publish at volume from day one — full studio, professional production, a decade of content experience behind it. Not a side project. A real show for athletes who have never had one.

Be on the Show

Guest recruitment · All divisions
Open call · All age brackets · Men and women
Your story
belongs here.

You don't need a podium finish. You don't need a qualifying time. You need a reason for doing this that goes deeper than the race itself — and you need to be willing to talk about it honestly for an hour on camera.

Maybe you started at 55 and had no idea what you were getting into. Maybe competing saved something in you that was slipping away. Maybe you're 67 and still showing up and nobody has ever asked you why. That's the conversation. Recorded live on Riverside, published in full on YouTube — the kind of interview that treats masters athletes the way they've always deserved to be treated.

Apply to Be on the Show →

Not ready to be a guest?
Join the community — athletes who follow the show, share their training, and make up the audience this show is built for.

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The
Grid.
Weekly.

A weekly dispatch written in Rob Davis's voice — one story, one insight, one thing worth knowing. Not a results digest. Not a newsletter blast. A short, personal read from inside masters HYROX competition, direct to your inbox every week.

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Also on YouTube
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What you get
  • The Grid — one weekly dispatch: one story, one insight, one thing worth knowing
  • Long-form athlete conversations across all eight masters age brackets
  • The real reason people do this — not the splits, the story behind them
  • Training science built for masters physiology — honest and specific
  • Rob Davis's live training log from the 60–64 Open campaign to Dallas 2026
  • First notification every time a new episode drops

Follow the Show

All platforms

Masters on the Grid publishes across all major platforms. Follow wherever you spend your time — the show meets the masters HYROX community where it already lives.

YouTube
Full episodes · Long-form interviews · Race recaps
Instagram
Community · Behind the training · Reels
TikTok
Short clips · Discovery · 35–55 athletes
Facebook
50–70 audience · Community · Discussion
LinkedIn
Editorial · Data · Sponsorship